Lunar Leaves Brand Design

Project Title:

Brand Design

The brand kicked off with the idea of nourishing one’s cup before pouring too much for others.
Tea + Mindfulness + Tarot
Design a holistic brand to introduce 6 custom tea blends that come with a set of mindfulness activities
Logo, Illustrations, Packaging, Product Photography
Lunar Leaves
In this world full of distractions, we're constantly juggling the multiple roles and responsibilities of our lives. It's often that we end up leaving time for ourselves till the very end, when in fact we should be putting ourselves first. The joys of self care, relaxation, personal time, and self exploration, are ones that can be easily accessed using this neat and tidy deck.
We've created this take-home experience for you with love and care, and Lunar Leaves will be a constant companion in your journey of self discovery.
July 2021

Full Logo

Bare Logo

Half Logo

Icon Logo

Icon Designs

Colour Scheme

Illustrations

Tea Emblem Designs

Midday Muse;
Inspired by the grounding taste of hojicha, I chose a butterfly to represent the ability to transform and create when one is balanced and calm.

Day Dream;
To day dream is to believe that you are the creator of your reality and in control of your world, the illustration was inspired by the world card in the tarot.

Midnight Drift;
A sleepy tea for the night accompanied with the moon

Sun Beam;
A refreshing blend that hits you like a sun rise

First Bloom;
Flowers bloom at their own timing, so do we.

Ember Glow;
The illustration is inspired by The Star card in tarot; the star glows brightly and gives us hope.

Display Image Designs

The tea sets come with guided meditations and curated mixes for the customers to experience. These images will be used for the different sound clips display image.

Packaging Design

Tin box with gold emboss and deboss detailing

Customers can continue their experience by refilling the tins or putting other trinkets into it

Card Design

Each tea set comes with a deck of cards with the mindfulness activities on it. The user can follow intuition to pick a card to do while the tea brews.